The Drum Awards for Marketing - Extended Deadline

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By Justin Pearse, Managing Director, The Drum Works

March 4, 2015 | 1 min read

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The IAB’s director of mobile and operations, Jon Mew believes Mobile World Congress 2015 should be a wakeup call for brands still unsure about the internet of things and wearable technology.

The huge excitement at the show around these technologies are among the technologies Mew tips as important for advertisers to pay attention to at Mobile World Congress.

To find out more of what is going on at Mobile World Congress see The Drum's dedicated news hub.

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