Tinder launches monthly subscription service Tinder Plus for $9.99 in US
Popular dating app Tinder has introduced Tinder Plus, its monetized ad-free version that TechCrunch reports is launching in the US for $9.99 per month.
Through Tinder Plus, the company said users will be able to use “their two most-requested features,” Passport and Rewind, in addition to unlimited liking capabilities.
Passport allows users to connect with people anywhere around the world by searching cities or dropping a pin on a map, allowing users to begin swiping before they arrive to a particular destination.
Rewind lets users take back your last swipe, letting users get back someone they accidentally swiped left or started to have second thoughts about.
In the UK, users under 28 can use Tinder Plus for the price of £3.99 a month while those older than 28 must pay £14.99 per month.
On a blog post announcing Tinder Plus, the company said: “For power users who want to express interest in a large number of people, Tinder Plus grants unlimited liking capability.”
It adds that limitations exist on re-winding and right-swiping to “give users more incentive to make sure their swipes are honest” for those who do not opt to pay for Tinder Plus.
The company is also working on building out its first ad product, according to Re/code. The article states that Tinder has approached potential advertising partners including Twitter and Facebook, and that the company is testing its product in a few international regions.