Cannes Lions debuts gender stereotype subversion award, the Glass Lion, judged by Cindy Gallop
Cannes Lions has launched the ‘Glass Lion: The Lion for Change’, an award recognising work that challenges gender bias in the advertising industry.
With the support of LeanIn.Org, Cannes launched the award as part of an on-going commitment to positively impact the communications profession.
Philip Thomas, Lions Festivals chief executive, said: “We are humbled to be described as a global benchmark for creative excellence. Creativity has the power to change culture, and the wider world, in a deeply positive way.
“So rewarding creative work that fights to address the (mis)representation of gender in marketing communication is something we hope will lead to real change across the industry and society.”
Cindy Gallop, founder and chief executive of IfWeRanTheWorld/MakeLoveNotPorn and BBH New York, has been appointed as the inaugural Glass Lions’ jury president and is a vocal supporter of the award.
Gallop said: "You can’t be what you can’t see – and how we market to women is critically important.
"If our messages to women - and men - portray equality, we will help create a more equal world."
Cannes Lions will donate all proceeds from the Glass Lion entry fees and invest them into a programme that aids the creation of a more gender-neutral media landscape.