Ad of the Day: McDonald's - Ingredients
McDonald’s compared its Big Mac ingredients to iconic films in its Oscars ad spot last weekend.
Set to the soundtrack of many a movie – Debussy’s ‘Clair de lune’ – the simple ad likens movies such as King Kong, ET, Jaws and The Silence of the Lambs to the fast food chain’s signature burger.
The reminder that ‘Lovin’ takes the right ingredients’ might be minimalist but we think McDonald’s played a winner with this one.
Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Hansa
Creative Directors: Tony Katalinic, Colin Selikow, Vincent Cook
Associate Creative Directors: Chris Walker, Alan Shen
Head of Production: Vincent Geraghty
Executive Producer: Denis Giroux
Senior Producer: Bridget Rose
Business Manager: Shirley Costa
Senior Talent Manager: Linda Yuen
Music Supervisor: Chris Clark
Associate Music Producer: Nick Keenan
Managing Account Director: Jennifer Cacioppo
Account Directors: Josh Raper, Jennifer Klopf, Amber Stanze
Account Supervisors: Dave Theibert
Account Managers: Sue Rickey, Daniel Linke
Planning Directors: Howard Laubscher, Claudia Steer
Legal: Carla Michelotti, Laura Cooney
Clearance: Michelle Overby
Production, Editorial & Post Production Company: Flavor Chicago
Creative Director: Brian McCauley
Executive Producer: Neal Cohen
Motion Designer: Colby Capes
Finishing Editor: Elliot Nevills
Sound Design Studio: Another Country
Mixer: Dave Gerbosi