Wall Street Journal introduces exclusive membership offer
The Wall Street Journal has begun to roll out its exclusive subscriber membership programme; WSJ+, around the world, offering a host of tailored regional offerings in Asia, Europe and the US, and an international portfolio of events.
WSJ+ is a free addition to Wall Street Journal subscriptions, and was launched initially last September to US subscribers with a host of hand-picked offers and invitation-only events designed to bring Journal content to life.
From WSJ+ Talks, featuring Journal editors and the likes of US basketball star Russell Westbrook and former Federal Reserve Governor Jeremy Stein; to newsroom tours and private film screenings, WSJ+ members will be offered an eclectic range of experiences and offers.
The company is also set to offer regional events and offers specifically for subscribers in Asia and Europe, including discounts at partner hotels worldwide and the chance to win luxury getaways.
Katie Vanneck-Smith, chief customer officer and global managing director of Dow Jones, said; “We’ve had an outstanding response from WSJ+ members since we launched in the US last September, and the roll-out of this, the first ever global program, means subscribers around the world can benefit from our rich and varied offerings, wherever they happen to be.”
She added; “Affinity with our brand and journalists is the bedrock of our engagement with readers, and it’s an invaluable key to cultivating a powerful membership community”.
The WSJ+ program will includes global offerings such as complimentary access to Evernote Premium; free e-books from HarperCollins Publishers; and a range of international events including panel discussions and exclusive wine tastings.