The Drum Awards for Marketing - Extended Deadline

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By Gillian West, Social media manager

February 27, 2015 | 1 min read

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Chicago-based Mike’s Hard Lemonade has pressed ahead with its all-digital marketing strategy with this one-minute long film.

The brand’s heritage and personality shines through in this commercial which uses illustrated animation to put the bottle front, right and centre.

The advert itself feels genuine as it tells the brand story.

We love a good bit of brand personality here at The Drum and take out hats off to Mike for creating this little gem.

Advertising Agency: TRISECT, USA

Creative Director: Craig Miller

Agency Producers: Bryan Haney, Judd Stricker

Production Company: Sarofsky Corp

Executive Creative Director: Erin Sarofsky

Creative Director: John Filipkowski

Executive Producer: Steven Anderson

Producer: Michael Burke

Director of Photography: Steven Piet

VFX Supervisor: Matt Crnich

Illustrator: Chris Anderson

CG Director: Andy Zazzera

2D Animators: Duarte Elvas, Tnaya Witmer, CJ Cook, Patrick Coleman, Brent Austin, James Nicky

3D Animator: Alex Kline

Junior Designer: Bhakti Patel

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