Ultimo launches digital test strategy to target ecommerce growth
Lingerie brand Ultimo is set to experiment and trial ideas for digital advertising to boost its web business awareness and revenue.
Led by 7thingsmedia, their recently appointed digital media agency, the lingerie retailer will run a series of test digital media campaigns reviewing their effectiveness to increase awareness, traffic and revenue.
7thingsmedia is tasked with devising, planning and buying the media for the different campaigns with the objective to provide tangible insights into market while delivering campaigns that will increase reach and traffic. Over the coming weeks Ultimo will explore wider experimental avenues for digital advertising, in the run-up to the launch of their new web platform later this year.
The media activity will range across programmatic display, paid social media spend, video advertising alongside standard affiliate, PPC & SEO activity.
Ultimo’s founder Michelle Mone OBE said: “2015 will be a significant year for our ecommerce activity. 7thingsmedia challenged us to take a novel approach to setting our digital media strategy and we’re excited to find out what insights this testing strategy might deliver.”
Chris Bishop, founder and chief executive office of 7thingsmedia, said: “What a refreshingly brave and pragmatic decision by Ultimo to agree to our testing strategy. We look forward to working together in partnership to develop innovative strategies that deliver business growth.”
7thingsmedia also works with clients such as boohoo.com, French Connection, Graziashop.com, James Villa Holidays, Konga.com and Ted Baker.