G2 Crowd hires former LinkedIn marketing chief Adrienne Weissman as CMO

Adrienne Weissman, LinkedIn’s former director of marketing solutions, has joined G2 Crowd as chief marketing officer.

In her new role, she will focus on leading the G2 Crowd sales and marketing organizations and will be focused on creating integrated marketing campaigns. She will also engage current and new G2 Crowd customers and be responsible for helping generate additional traffic and visibility.

Weissman said in a statement: "I'm fortunate to be joining a team that's already built an impressive technology business with tens of thousands of reviews authenticated through LinkedIn, and hundreds of customers listing their products and offerings on G2 Crowd.”

Since LinkedIn authentication is a required quality and security measure for the platform, her experience will be beneficial: "I look forward to leveraging my knowledge and background of the LinkedIn platform as we continue to build out G2 Crowd," she said.

During her time at LinkedIn, she worked with brands including Microsoft, Ford, and Harvard to leverage the site as a content marketing and advertising platform.

Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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