Channel 4 licenses Come Dine With Me branded mobile game
Channel 4 has authorised the rights to its popular reality cooking format Come Dine With Me for use in an upcoming ‘freemium bingo game’ for mobile devices.
Produced by Nektan, the B2B mobile gaming platform provider, the app will be made available to fans for free with in-game purchases enabling additional features and credits.
NEKTAN’s CEO, David Gosen, said: “We’re thrilled to be able to use the Come Dine With Me brand for this deal which endorses our white label model whereby we provide the technology and gaming experience whilst Channel 4, via its award-winning show Come Dine With Me, provides the brand and the audience.”
No strangers to white label gaming partnerships Nektan has previously signed an agreement with News UK to offer Sun Play, a free skills game and associated real-money titles designed to appeal to readers of the red top.