The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Target Amazon

Target free shipping minimum undercuts Amazon at $25 for online buys

Author

By Minda Smiley, Reporter

February 24, 2015 | 2 min read

Retail giant Target has lowered its free shipping threshold for online orders to $25 from $50, which the company says is “among the most compelling offers in online retailing.”

Target.com

The announcement rivals Amazon’s threshold, which currently requires online orders of $35 or more to qualify for free shipping.

Jason Goldberger, president of Target.com and mobile, said in a statement that the move was one way the company was putting guests first and making it easier for them to shop at Target when and where they want.

“We saw an enthusiastic response to our free shipping offer over the holidays. Now, whether guests are stocking up or doing fill-in shopping, we’ve enhanced our year-round shipping offer to be one of the best in all of retail,” Goldberger explained.

The retailer also provides free in-store pickup for eligible products and free shipping on most online purchases when using a Target REDcard.

Target.com set new sales records on Thanksgiving and Cyber Monday in 2014, while mobile accounted for 60 per cent of Target.com traffic. Cartwheel, Target’s digital coupon app, added 2 million new users and has surpassed $1bn in promotional sales since its launch in 2013.

Target Amazon

More from Target

View all

Trending

Industry insights

View all
Add your own content +