Facebook reaches 2m advertiser milestone as small businesses get on board with promoted posts
Facebook has gathered a landmark two million advertisers after a fruitful 2014 which saw the firm add a vast number of small businesses to its armoury.
Following a period of substantial growth for Facebook’s ad division, which doubled its advertisers in the last year and a half, the social network also launched a new 'Ads Manager App on iOS enabling users to edit, schedule, budget and track their Facebook ad campaigns'.
This comes after around 80 per cent of new Facebook advertisers in the final quarter of 2014 created a promoted post. A further 15 million SMEs managed their pages on mobile.
As a result of the growth, eMarketer stated that Facebook accounted for 7.75 per cent of all global digital ad revenues last year, although Google dominated -snagging just under a third of spending.
On the mobile platform, things fared better for the social network. Facebook's share of the $40.2bn worldwide mobile ad market reached 18.4 per cent in 2014, a slim increase from 16.6 per cent in 2013 - still lagging behind Google’s 37.2 per cent hold, according to eMarketer.
The news comes after Facebook last month positioned itself as the go-to network for small and medium sized (SME) businesses to advertise on after it admitted it will work to make itself more accessible to smaller firms.