Caterpillar and Ogilvy & Mather provide power to remote Chinese village in newest campaign
Caterpillar (Cat), global manufacturer of construction equipment, along with Ogilvy & Mather New York have released the fifth installment, “Lantern”, of their “Built for it” campaign.
The short film (above), created by Eyepatch Production, was filmed in China and has been developed to showcase Cat’s electric power offering. In this case, the brand provided a remote village in Yunnan Province 252,000 watts of electricity to light 8,840 lanterns.
Ogilvy's group creative directors. Chris Curry, Jerry Dugan oversaw the film's development alongside Eyepatch executive producer, Jay Cagide.
This is the first video in the series to be filmed internationally.