Nurofen rolls out £4m campaign to enlighten public on real source of headaches
Nurofen has ploughed £4m into a campaign designed to offer a new perspective on headaches and enlighten consumers on what the real source is.
Digital out of home runs across the Transport for London network. The ads pull in tweets from consumers using the hashtag hashtag #NurofenExpress to describe the cause of their headaches - many blamed traffic, workload, WiFi and loud music.
However, the campaign aims to show that the real cause of tension headaches is actually the muscles in the head and neck when they get strained.
The activity is set to also run across TV and print until August alongside targeted digital communications across social and medical platforms.