Vine chart: The Cricket World Cup, Fujitsu and Wired enter the chart
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
The Cricket World Cup's official Vine channel shot straight into the top spot this week thanks to a clip of Ireland fans celebrating their team's win against the West Indies.
The Irish sides' merrymaking boosted the sporting event's loop count by 690 per cent.
Fujitsu entered the chart at number two, seeing a loop increase of 37 per cent with a video of the brand's Lifebook E Line coming to life.
And a sneak preview of Wired's first-ever sex issue earned the magazine third place.
A six-second clip revealing the cover for the brand's 'Sex in the Digital Age' special brought its total loop tally up to 93,838.
ITV, Cadbury UK and Chelsea FC also made it into the chart this week.