Scotch whisky brand Hankey Bannister uncorks new responsive website from Equator
Blended Scotch whisky brand Hankey Bannister has launched a new responsive website, created by Equator.
The agency was briefed to deliver a site that would appeal to today’s whisky drinker worldwide, while telling the brand story and its 250-year heritage, with new additions to the site including a blended whisky blog and an online resource to allow users to find their nearest stockists.
Samantha Peter, global digital brands manager at International Beverage believes the new website will be a key driver for Hanky Bannister in reaching emerging global markets.
She said: “Not only does the site represent the first step in the online roll-out the brand’s new ‘substance with style’ creative proposition, but Equator’s mobile-first approach to the build has meant that we can now offer our global audience an optimum mobile experience.
“This objective was at the heart of this project as we aim to sustain and develop continued growth in mobile traffic from global markets such as Mozambique, Ukraine, Russia and South Africa.”
James Jefferson, creative director of Equator, said: “Hankey Bannister is proud of its heritage, and this came across in both the content we were able to use on the site and the look of their recent rebrand. Coming as part of a series of changes for the brand, we expect the launch of the new site to herald a period of considerable growth.”
Equator employs around 120 people at its studio in Glasgow and opened a New York office in 2013. Clients include Disney, AXA Insurance, SSE, Tesco Bank and Malmaison.
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