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British Arrows

British Arrows announce 2015 finalists including Pernod Ricard, M&S and Ikea

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By Natalie Mortimer, N/A

February 20, 2015 | 2 min read

Pernod Ricard, M&S, Google and Ikea are among the finalists for the 2015 British Arrows Awards.

The Arrows, which recognise and reward the best commercials and campaigns across the year, were judged by a panel headed by Stink founder and chairman Daniel Bergman, alongside a variety of industry professionals including Zoe Bell head of integrated film for Saatchi & Saatchi and Jefferson Hack editorial director of the Dazed Group, Dazed and Confused.

The awards recognise advertising across a number of categories including alcoholic drinks, bread and cereals, canned, frozen, dried food and related products, charity, computer software, toys and games, corporate, dairy and fashion.

Commenting on the judging process Bergman, who previosuly judged the British Arrows in 2007, said: "This jury worked very hard, was very focused and had discussions that led to progressive decisions which I am confident will elevate and inspire our industry and beyond. There was atmosphere of mutual respect and collegiality."

He added that since first judging the awards the work is "much more diverse" as the internet becomes the leading medium, and entertainment and technology merge with advertising.

The awards ceremony takes place on March 25th at Battersea Evolution

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