How brands welcomed in Chinese New Year on Twitter - Asda, Skype, Versace, HTC and more

To bring in the Chinese New year, brands, companies and public figures utilised social media brands to share a vast range of celebratory content.

The century's old festival, which is a national holiday in China, Hong Kong, Macau, Vietnam, Malaysia and many other nations, was welcomed in by brands on Twitter.

Many firms uploaded real-time content hoping to win the day and attract the highest volume of engagement - below is some of the best.

First up is British Airways

Sainsbury’s

Asda

LumiaAtWork

British Museum

The British Library

Versace

Skype

App Store

Oxford Dictionaries

Estee Lauder

Publicis Groupe

Google Play

Pantone

HTC

Juventus FC

Polaroid Blipfoto

Iceland

And finally Harvey Nichols

Happy Chinese New Year!

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