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By The Drum Team, Editorial

February 18, 2015 | 1 min read

This offering for Nike stands out from the brand's usual output because of its unusual concentration on the footwear itself. Instead of bombarded us with imagery suggesting we'll be the coolest kids on the block if we slip into shoes with a tick emblazoned on the side, this focuses entirely on the properties of the trainer and its ability to keep us upright on our skateboards.

Creative Agency Brand New School

Creative Director Jonathan Notaro

Film Production Brand New School

Director Jonathan Notaro (repped by Outsider)

Producer David Wolfson

Photography Pat Notaro

Editor Eric Wais / Sam Goetz @ Brand New School

Post Production Brand New School

Sound Design Sonic Union (New York)

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