Travelodge reappoints CHI&Partners as advertising agency of record ahead of £15m campaign push
Travelodge has reappointed CHI&Partners as its lead agency to handle a £15 million campaign that will launch the start of a long-term programme to show how the brand has changed.
In a bid to become "Britain’s favourite hotel chain for value", Travelodge has invested in a £100 million modernisation programme with 87 per cent of its guest rooms now featuring the brand’s new look and king-size Travelodge Dreamer bed.
Karen Broughton, Travelodge sales and marketing director said: “We are delighted to reappoint CHI&Partners after a very competitive pitch process. We are well on our way to building a new Travelodge brand... the next phase of our advertising campaign will focus on showcasing that Travelodge has changed.”
Like for like revenue per available room grew by 17 per cent in 2014, fuelled by demand from families and business customers seeking value in travel.