The Royal Society of Arts redesigns digital platforms
The Royal Society of Arts (RSA) has rolled out a refeshed look across its digital platforms to allow a better interaction with its fellows and the public.
The work, carried out by digital marketing agency MBA, follows an 18-month transformation programme at the charity to scope, design and implement a new digital platform that would deliver the RSA's digital-first vision.
The new website is an interactive community platform that allows global fellows to personalise their experience and quickly find people and projects in their special interest area to engage with.
Alex Cowell, chief technology officer and managing director, said: “The RSA is a 250 year old British institution, with 28,000 members across the globe, looking for solutions to modern-day social challenges and MBA have brought a solution through the creation of this new strategy."
The site allows members to interact and discover new content but also automates all of the membership processes with a view to providing greater efficiency savings for the organisation.