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The Sun

The Sun to launch mobile gaming proposition Sun Play

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By Natalie Mortimer, N/A

February 16, 2015 | 2 min read

News UK is to launch a mobile gaming proposition for the The Sun newspaper as it looks to engage with consumers across different touch points.

Due to roll out later this year, Sun Play will combine free-to-play games alongside a suite of real-money games designed to be played on the go. The platform has been specifically designed around the growing entertainment needs of online games players who are graduating from virtual currency games to real money gaming across smartphones and tablets.

Sun Play, powered by B2B mobile gaming platform provider Nektan, will entertain and reward players with games and content that builds on the content and heritage of the title, as well as the chance to win prizes and real money.

Neil Martin, News UK’s business development director, said: “Having carefully evaluated the market, Nektan were the stand-out partner for News UK to power Sun Play. We are very excited to be working together to deliver the most enjoyable gaming experience to seven million print and online readers daily. Entertaining our customers across different points of their media day is a key focus for our business."

Under the terms of the agreement, Nektan will retain a share of the net revenue generated by Sun Play.

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