Entertainment Marketing: Movies, TV, Music and Gaming App Store Apple

Apple offers straightforward game pricing with ‘Pay Once and Play’ titles on the App Store

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By John McCarthy, Opinion Editor

February 13, 2015 | 2 min read

Apple has released a shopping category on its App Store devoted entirely to games which feature no in-app purchases or adverts.

The Californian giant has enabled users to ‘Pay Once and Play’ some of its games, ironically hinting at a return to the more linear video game transactions of yesteryear where gamers paid for a product and received said product without additional 'freemium features’ or adverts.

The company said: “Enjoy hours of uninterrupted fun with complete experiences spanning the App Store's most beloved genres.

“Packed with thrills and unforgettable moments, these powerhouse games belong in every collection.”

The latest promotion follows the firm rewording its ‘FREE’ titles to ‘Get’ as many of the games featured ‘in-app’ purchases, somewhat contrasting with the ‘free’ categorisation.

The news comes during a period of high profitabilty for the digital store which noted record earnings in the first week of 2015 after half a billion dollars was spent on apps and in-app purchases on New Year’s Day.

Entertainment Marketing: Movies, TV, Music and Gaming App Store Apple

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