This jolly ad uses a synchronised dance troupe to demonstrate the advantages of using a Gtech vacuum cleaner over a rival model. To the iconic I Want To Break Free, uniformed women sashay across floors unimpeded by power cords; swinging their lightweight Gtechs around in a manner that's all but impossible for the unfortunate lass lumbered with the short straw.
Creative Agency McCann Worldwide
TV Producer Amanda Lowit @ The TV Production Office
Film Production Good Egg
Director Chris Sweeney
Executive Producer John Hassay
Photography Nanu Segal
Choreography Arlene Phillips
Post Production MPC
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