Ad of the Day: Gtech - Break Free

This jolly ad uses a synchronised dance troupe to demonstrate the advantages of using a Gtech vacuum cleaner over a rival model. To the iconic I Want To Break Free, uniformed women sashay across floors unimpeded by power cords; swinging their lightweight Gtechs around in a manner that's all but impossible for the unfortunate lass lumbered with the short straw.

Creative Agency McCann Worldwide

TV Producer Amanda Lowit @ The TV Production Office

Film Production Good Egg

Director Chris Sweeney

Executive Producer John Hassay

Photography Nanu Segal

Choreography Arlene Phillips

Post Production MPC

Ad of the Day is brought to you in association with David Reviews.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff