Brother reveals the chaos not labelling things causes in interactive videos
Brother has urged office workers all over Europe to ‘Label It’ in a campaign promoting its P-touch labelling device.
Working with digital agency Code Computerlove Brother has created two interactive videos to headline its campaign site, inviting people to watch the short clips and choose an item to unplug or press. The subsequent chaos demonstrates why they should have labelled it.
“Our brief was to create engaging content to highlight the benefits of Brother’s labelling products. Because content needs to appeal to audiences across 27 different countries and cultures, the video couldn’t have spoken words and needed to maintain Brother’s corporate style,” said Code Computerlove account director, Sally Anderson.
“The scenario we filmed was because we’ve all been there – scrabbling around under desks trying to figure out which plugs operate what devices or faced by hi-tech systems not knowing what to press and avoid. It’s an issue common to all countries and all size of business. By highlighting what can go wrong in the workplace we hope to encourage the best practice of labelling things.”
In addition to creating the videos the Manchester-based agency crated the multi-lingual Umbraco site where customers can find out more and purchase from Brother’s range of labelling machines.
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Code Computerlove
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