Omnicom reports 5% global revenue increase to $15,318m during 2014
Omnicom Group, the marketing services holding company for agencies including DDB, TBWA and BBDO has revealed that worldwide revenue increased by 5 per cent to $15,317.8m.
Domestic revenue for full year ended December 31, 2014 increased 7.7 per cent to $8,152.7, while international revenue for the year increased 2.1 per cent to $7,165.1m.
During its final quarter of 2014, Omnicom saw worldwide revenue increase 3.4 per cent to $4,195.1m, beating marketing expectations, while organic growth increased by 5.9 per cent.
Domestic revenue during Q4 increased by 8.8 per cent to $2,239.1m while international revenue fell 2.2 per cent to $1,956m.
Meanwhile North American revenue rose 6.2 per cent, while the UK's increased 1.2 per cent, and other European markets by 1.2 per cent. Asia Pacific saw a 3.2 per cent rise, Africa/Middle East by 14.1 per cent and Latin America by 0.5 per cent year-on-year.
Net income for Q4 increases by 9.7 per cent to $329.5m, while net income for the year increased by 11.4 per cent to $1,104m.
Revenue broken down by sector saw advertising revenue up by 8.5 per cent, CRM by 1 per cent, PR by 8.5 per cent and specialty communications by 9.4 per cent.
Pre-tax charges for the year were $8.8m in connection with the failed merger with Publicis Group, which led to an income tax benefit of $11.4m due to previously incurred expenses.