Toshiba renews Rugby World Cup sponsorship for 2015
Toshiba has renewed its sponsorship of the Rugby World Cup for a third time extending its official sponsorship of the event for 48 matches scheduled from 18 September to 31 October.
The deal will see Toshiba branding appear on pitch perimeter boards during the tournament, feeding into a wider advertising strategy in Europe, japan, Oceania and Africa.
Noriaki Hashimoto, Toshiba’s corporate vice president, said: “Toshiba is delighted to be continuing its successful partnership with the Rugby World Cup. The tournament is one of the world’s greatest sporting events and we’re looking forward to playing our part in bringing the power and the passion of the games to a bigger audience than ever before.”
Rugby World Cup Ltd’s head of commercial, broadcast and marketing Murray Barnett added: “Toshiba is a world leader and innovator in pioneering high technology and with the expanded reach of Rugby World Cup, we are working to together to reach people wherever and whenever they are watching, talking about or playing rugby.”
Toshiba is an enthusiastic backer of the sport, fielding its own team, ‘BRAVE LUPUS, which competes in the Japanese Rugby League and is an official sponsor of the Japanese men’s team.