Meningitis Now kicks off first TV awareness campaign
UK charity Meningitis Now has today (9 February) kicked off its first ever TV campaign as it aims to raise awareness of the dangers of meningitis and the speed at which it can take hold.
Airing on Channel 5 the ad, created by Leo Burnett Change, shows a young woman as she progresses from feeling unwell to being kept alive in intensive care.
The film is part of the charity’s ongoing push to increase public knowledge of the disease, and to highlight that symptoms are more complex than the commonly associated rash, and can kill in hours.
Sue Davie, CEO at Meningitis Now said: “A core aim of this short but impactful film is to ensure that young vulnerable adults wake up to the risk meningitis poses to them. In the last year some 1500 people aged over 15 contracted the disease, some of who may have sadly died or, as our film shows, suffered life changing consequences.”
From tomorrow Meningitis Now will share the film across social media along with the hashtag #FastestHour with viewers being asked to Watch. Share. Be Aware.