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By Gillian West, Social media manager

February 6, 2015 | 2 min read

BMW has celebrated its position as Rugby Football Union (RFU) sponsor ahead of the 6 Nations tie with ‘The Road to Twickenham’.

The film, which is told through the eyes of a fan, opens on a dark country road. As the dawn rises the car travels through the English countryside, sweeping past an old pub adorned with St George’s flags, a solitary rugby player practising in the snow and a 2003 rugby shirt hanging on a washing line.

As the driver reaches the city chanting grows steadily louder becoming a roar as the road turns toward Twickenham.

“BMW has sponsored England Rugby from grassroots right up to the elite England squad. This film is about commitment on the long road to Twickenham. It captures the journey of fans and players alike. The early mornings and relentless drive towards the World Cup, culminating at Twickenham, the home of English Rugby,” remarked FCB Inferno executive creative director Owen Lee.

CD Morrish directed the film which was shot over five cold mornings across England. Stink produced the 90 second cut with sound design handled by Angel Sound. The soundtrack ‘Swing Low, Sweet Chariot’ was recorded by 90,000 fans at the 2014 Australia vs England QBEs.

The film will feature on YouTube mastheads and feeds and will be displayed on digital out of home screens during the tournament. As per Vizeum’s social media plan ‘The Road to Twickenham’ will also be seed across social channels.

Twickenham Bmw Rugby Football Union

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