Treasury Wine Estates taps JWT to oversee marketing
Australian-based Treasury Wine Estates has chosen JWT as its global marketing services provider in an effort to enhance its consumer marketing.
Treasury Wine Estates
The agency will provide TWE with marketing communications, creative strategy, trade, shopper, and digital marketing, as well as consumer and lifestyle public relations services for every brand worldwide, except for Penfolds advertising and its related creative development.
Treasury Wine Estates chief marketing officer Simon Marton said the partnership allows the company to leverage JWT’s international network and capability.
“These efficiencies will help us gain the maximum output from our step-up in consumer marketing of our brands and support the turnaround of our business as we strive for long-term sustainable growth,” he said.
The move to a single agency coincides with the company’s strategy as it ramps up consumer marketing investment in its brands. Treasury Wine Estates will transition the services of its current marketing services suppliers around the world to JWT over the next three months.