Time Inc's Marie Clarie magazine is set to enter the beauty retail market after inking a partnership with Speciality Stores, part of the Ocado Group, to launch a new premium beauty and wellbeing business.
The new venture will be led by Amanda Scott, currently head of buying for beauty and accessories at John Lewis, who will serve as managing director, working closely with Marie Claire’s publishing director, Justine Southall.
Jackie Newcombe, managing director of Time Inc UK’s luxury brands, said the move comes as the publisher looks "harness the incredible trust" that its consumers have in its brands.
"Marie Claire’s influence in the beauty sector is unparalleled," she commented. "Both with consumers and beauty companies, and especially now that the way that women are buying beauty products is changing rapidly. Our beauty proposition will reflect those changes and we will offer outstanding service, thanks to the partnership with Ocado, who have expertise in this area without equal.”
The products will be available both instore and online.
Marie Claire is the latest magazine to embark in to the beauty and fashion sector. Last year Grazia launched an e-commerce fashion store under the Grazia name after it acquired fashion site London-Boutiques.com.