Coral looks to ramp up online brand presence and player numbers following R.O.Eye appointment
Online betting site Coral is aiming to ramp up its online presence and increase player numbers across its portfolio of brands via a new partnership with performance marketing agency R.O.Eye.
The agency will support Coral Interactive, the online division of Coral’s, and will focus on recruiting new customers from casino and gaming sites, alongside a concentrated effort to attract more football fans.
R.O.Eye will oversee the running of Coral Interactive’s affiliate programme, initially across Sports, Poker and Casino games, as the betting company plans to broaden its brand name appeal through carefully sourced affiliates.
The appointment follows Coral's decision last year to sign up to the Senet Group, an independent watchdog with voluntary guidelines designed to prevent the government from imposing tougher laws on digital gambling machines and the ads which accompany them.