The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

RadioShack Amazon

Amazon eyeing up Radioshack stores to bolster physical high-street presence

Author

By John McCarthy, Opinion Editor

February 3, 2015 | 2 min read

Amazon is looking into buying some of nearly-bankrupt Radioshack’s outlets to establish a greater bricks and mortar presence in the US.

The e-commerce firm is looking to spruce up its online offering by purchasing some of Radioshack’s 4,000 US locations. Amazon will repurpose the outlets as potential pick-up and drop-off centres for online customers, a source close to the company told Bloomberg.

Amazon will be bidding against telecoms giant Sprint which is in the market for between 1,300 and 2,000 outlets.

The Amazon buyout is dependent upon Radioshack entering liquidation – which may not happen if it is saved by another bidder.

However, the New York Stock Exchange is looking to delist the Seattle-based electronics firm’s shares as a result of its poor outlook.

RadioShack Amazon

Content created with:

Amazon

Find out more

More from RadioShack

View all

Trending

Industry insights

View all
Add your own content +