Strong quarter boosts Freesat penetration to 1.9m households
Freesat has added a further 24,000 homes to its market penetration over the fourth quarter, taking its total tally to 1.9m.
The satellite television provider has been bolstered by uptake of its Freetime operating platform which debuted in 2012 and now represents 50 per cent of all set-top box sales. It has also benefitted from an expansion of services which sees it launch on-demand children’s service, Hopster Kids TV and an Amazon kindle app.
Alistair Thom, Freesat’s newly appointed managing director, said: “It is exciting to become Managing Director of Freesat at a time when we’re celebrating such a strong final quarter of sales, the recent expansion of remote record and soaring downloads of the app.
"Although the UK television market has never been more competitive, Freesat’s commitment to delivering a great experience through easy to use technology has enabled our persistent growth. With exciting new premieres coming soon including Indian Summers on Channel 4 and The Casual Vacancy on BBC One, our plans for 2015 will ensure that our customers continue to get the very best out of free to view TV. ”
Amongst the most popular free to air programming offered by the subscription-less service were The X Factor (ITV) and Call the Midwife (BBC One) and Wolf Hall (BBC Two).