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Nescafé teams with ITV for reactive #bigstart breakfast campaign

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By Natalie Mortimer, N/A

February 2, 2015 | 2 min read

Nescafé has teamed with ITV to launch a series of reactive and live ads for its Original range as part of the brand's Big Start campaign.

Viewers will be encouraged to wish friends and family a #BigStart on Twitter via the ads, produced by ITN Productions, when they air during ITV's Good Morning Britain for the whole of February.

Nescafé will use social software platform Spredfast to aggregate the on-air tweets and one tweet will be chosen for each of the three daily slots during the programme on Mondays, Wednesdays and Fridays. The campaign marks the first time the technology has been used during ITV Breakfast airtime.

Olivia Lumley, Nescafé Original marketing manager, commented: “Big Start is an exciting new campaign for Nescafé Original and a great way to start the year. The nation’s favourite coffee brand is helping consumers to have a great start to their day, by delivering many big messages of encouragement in the morning throughout Britain."

The Airtime partnership negotiated by Zenith Optimedia forms part of the wider Big Start campaign which will run across multiple platforms in 2015, encouraging people to have a positive start to their day.

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