Infographic: Are brands making the most of Super Bowl ads?

Just under a fifth (18 per cent) of Super Bowl advertisers failed to connect their Super Bowl message with their website during online ads, according to data from marketing firm wywy.

On the mobile platform, a fifth of advertisers failed to link their website to their ads. Meanwhile on the social media front, just under half of ad campaigns ran with a discernable hashtag allowing viewers to enter the discourse online.

View the full infographic below.