Harris+Hoole taps Brands2Life for digital and social brief
Coffee chain Harris+Hoole has hired Brands2Life as its retained consumer, social media and digital agency as it prepares to open its 46th store at Stansted Airport in the coming weeks.
Reporting to the brand’s chief executive Nick Tolley, Brands2Life is tasked with building consumer awareness of the brand, driving footfall to stores and developing integrated consumer and digital campaigns.
Tolley said that 2015 will be a pivotal year for Harris+Hoole and Brands2Life has devised a clear strategy to move it forward.
“The team’s track record with the likes of John Lewis, Ascot Racecourse and Pinterest showcased real creativity and tangible business benefits for online, lifestyle and destination brands,” he added.
The chain recently released an app allowing customers to order and pay for their coffee via their mobile devices.