Creative Showcase: Featuring Ogilvy Melbourne, Grey New York and The Red Brick Road

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (18 February) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 9 February to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

Ogilvy & Mather Paris: Dove 'Love Your Curls'

Brand: Dove

Title(s): Love Your Curls

Agency: Ogilvy & Mather Paris

Agency website: http://www.ogilvy.com/

Executive Creative Director: Baptiste Clinet

Creative Director: Ginevra Capece, Kurt Novak

Creative Team: Lisa MacLeod, Maureen McCabe

Additional Credits: Account Team: Maria Gloria Moya, Kasia Williams, Nadia Lasfar

Producer: Annette Hallum

Production House: 1ONE Production

Film Director: Yan Dal Santo

Original Music: Apollo Studios

Music Composer: Hey Jackson

Singer: Sophia Bastian

Published: January 2015

Short Rationale: Only 4 out of 10 curly haired girls think their hair is beautiful. In fact you are less likely to like your hair if it is curly, at any stage in your life. So the women who do like their curls need show the world they are proud in order to inspire others.

Dove and Ogilvy Paris create a campaign which encourages women to openly love, be proud and embrace their curly hair.

The campaign continues to amplify the ongoing conversation Dove has been leading on real beauty.

Martin Agency: Oreo 'Play With Oreo'

Brand: Oreo

Title(s): Play with Oreo

Agency: Martin Agency

Agency website: http://www.martinagency.com/

Executive Creative Director: Jorge Calleja

Creative Director: David Muhlenfeld, Magnus Hierta

Production Company: Brand New School

Music Composition and mix: David Muhlenfeld, English Major, Duotone

Voice Over: Yelle

Agency Producers: Gemma Fergie, James Bolton

Published: January 2015

Short Rationale: ‘Play with Oreo’ will show life through a unique ‘Oreo’ lens by turning everyday routine into imaginative play. Already well known as a cookie you can play with, the campaign evolves the ‘Twist, Lick, Dunk’ ritual traditionally associated with Oreo to encourage more playfulness in life.

Incorporating TV, digital and social, the global campaign which is being rolled out globally, will show us how to play, with its quirky, creative look and feel and upbeat tone.

Tough Slate Design Kiev: Boulangerie 'Packaging'

Brand: Boulangerie

Title: Packaging

Agency: Tough Slate Design Kiev, Ukraine

Agency website: http://toughslatedesign.com/

Art Director, Designer: Dima Tsapko

Producer: Valeria Zhigalyova

Published: January 2015

Grey New York: No More 'Listen'

Brand: No More

Title(s): Listen

Agency: Grey New York

Agency website: http://grey.com/us

President, Worldwide Chief Creative Officer: Tor Myhren

Executive Creative Director: Lisa Topol, Derek Barnes

Creative Director: Stephen Nathans, Lance Parrish

Additional Credits: Associate Director of Project Management: Michelle Moscone

Account Director, SVP: Brett Banker

VP, Senior Music Producer: Zachary Pollakoff

Production Company: Chelsea

Director: Nadav Kandar

Director of Photography: Adam Beckman

Executive Producer, Partner: Allison Amon, Lisa Mehling

Sales Rep: Denise Blate Roederer

Line Producer: Carla Tate

Production Designer: Ginger Tougas

Editorial Rock Paper Scissors/NY

Editor: Stewart Reeves

Senior Assistant Editor: Alex Liu

Executive Producer: Eve Kornblum

Producer: Jenny Greenfield

Sound Design/SFX/Mix: Heard City

Mixer, Partner: Keith Reynaud

Visual Effects: The Mill

Senior Colorist: Fergus McCall

Published: January 2015

Short Rationale: The Super Bowl featured a 30 second commercial for No More, the public service and engagement campaign focused on domestic violence and sexual assault, running in the first quarter. Viewers will be directed to No More’s website and asked to take a pledge to say No More.

The commercial, created by Grey New York, was inspired by a real domestic violence call. The NFL donated its airtime for the spot and its production costs.

In addition to airing during the Super Bowl on NBC, No More will host the spot on digital channels and will use their network of celebrity supporters to promote the commercial.

Leo’s Thjnk Tank: McDonalds Germany 'Forever Young'

Brand: McDonald’s Germany

Title(s): Forever Young

Agency: Leo’s thjnk tank

Agency website: http://www.thjnk.de/

Chief Creative Officer: Armin Jochum, Andreas Pauli

Creative Supervision: Georg Baur, Torben Otten, Florian Weber, Armin Jochum

Creative Director: Torben Otten, Georg Bauer

TV Producer: Thomas Nabbefeld, Marcus Wetschewald

Director: Alex Feil

Film Production: Tempomedia Filmproduktion GMBH

DOP: Antonio Palladino

Producer: Vera Portz, Justin Mundehenke

Music: Supereme Music

Published: January 2015

Short Rationale: Director Alex Feil helps McDonald’s celebrate its 60th anniversary in Germany with a heartwarming 1:30” spot out of Leo Burnett’s new hybrid German agency, Thjnk Tank. Feil sends in the clowns with a poignant and cinematic glimpse into the life of an octogenarian circus performer who still dons the greasepaint.

The spot features legendary Russian clown, Oleg Popov, also known as “the Sunshine Clown.” One of the most popular circus performers of the 20th century, Popov still manages to delight audiences and inspire standing ovations today at age 84.

The dulcet lilt of the music gilds the story with a bittersweet glow, as we watch the jester take joy in life's simplest pleasures, ending with a trip to the Golden Arches. There, he gives a nod to the most famous clown of all, Ronald McDonald, as the tag line appears: "When you make people happy, you never get old."

Voice: Lord Poppington’s 'Identity and packaging'

Brand: Lord Poppington’s

Title(s): Identity and packaging

Agency: Voice

Agency website: http://realworldthinking.co/

Creative Director: Tim Harrison

Designer: Tom Glen

Strategist and Copywriter: Chris Sherrard

Published: January 2015

Short Rationale: Leicestershire based brand and design agency Voice have worked with midlands snack brand Lord Poppington’s on evolving the identity and packaging for their popcorn range of snacks.

The brand which featured in the 2014 John Lewis Christmas hamper are starting to roll out the new identity and packaging across major UK retailers, delis and farm shops.

Voice’s Tim Harrison says “We wanted to bring some of the eccentrically English attributes of the brand into the packaging by bringing colours that depict the popcorn flavour into the union jack back drop. We have also evolved the character “Percy” by simplifying the illustration and highlighting his distinguishable features – the cane, top hat, bow tie and shoes which allows for tactical campaigns in the future”.

BETC Paris: Canal + 'Unicorns'

Brand: Canal+

Title(s): Unicorns

Agency: BETC Paris

Agency website: http://www.betc-life.com/

Executive Creative Director: Stephane Xiberras

Creative Director: Olivier Apers

Art Director: Aurelie Scalabre

Copywriter: Patrice Dumas

Additional Credits: Traffic: Coralie Chasset

Planning: Maria Galleriu, Sarah Lemarie

Production House: Soixante Quinze

Producer: Yuki Suga

Sound Production: Kouz

Post Production: Mikros

Director: Matthijs Van Heijningen

Director of Photography: Joost Van Gelder

Film Editor: Jono Griffiths

Published: January 2015

Short Rationale: The film celebrates the broadcaster's talented screenwriters and showcase of original programming consisting of series, documentaries and fictions, created by and for CANAL+.

With the tagline ‘We love making up stories’ we're taken on an adventure with Noah and his ark where we see a side of the unicorn that we don't usually associate with the mythic creatures.

King Zog: D&AD 'Time to separate the ants from the ants'

Brand: D&AD

Title(s): Time to separate the ants from the ants

Agency: King Zog (Felix Heyes, Josh King, Jake Slee & Ben West)

Agency website: http://www.kingzog.com

Published: December 2014

Short Rationale: Like ants, graduates are hardworking, numerous and difficult to tell apart, but the one with the Pencil stands out instantly. Winning a Pencil can be a catalyst to a successful career.

Holler: TravelSupermarket 'Holiday Double'

Brand: TravelSupermarket

Title(s): Holiday Double

Agency: Holler

Agency website: http://holler.co.uk/

Creative Director: Joel Lim

Art Director: Andy Paulson

Copywriter: Dan Sanderson

Additional Credits: Planning Director: Laura Jones

Senior Account Manager: Andrew Killey

Project Manager: Luke Sanders

Published: January 2015Short Rationale: Travel Supermarket has a broad selection of winter sun deals, and a simple-to-use platform for booking a last minute escape from the dreary British weather. The only thing they couldn't do was help secure the time off work...until now.

Before Christmas, we asked consumers to follow us on twitter & send us a picture of them enduring the gloomy winter weather with #HolidayDouble

We chose one winner and sought out their 'holiday double,' a professional clone to cover their working duties, while Travel Supermarket sent them on an all-expenses paid holiday to Jamaica.

This film shows the hilarious results of the Holiday Double and their attempts at living life in our winner's shoes.

The campaign will be supported by an exclusive partnership with Shortlist, paid for Twitter media activity and broadcast support across Travel Supermarket owned channels.

Publicis Montreal: Mira 'United to Outplay Autism'

Brand: Mira

Title: United to Outplay Autism

Agency: Publicis, Montreal, Canada

Agency website: http://www.publicis.ca/

Creative Directors: Bogdan Truta, Nicolas Massey

Art Director: Bogdan Truta

Copywriter: Nicolas Massey

Account Service: Yves Gougoux

Strategy and Media Placement: Nathalie Beaudoin / ZenithOptimedia

Published: January 2015

Havas Milan: Ferrarelle 'Naturally Sparkling Mineral Water'

Brand: Ferrarelle

Title: Naturally Sparkling Mineral Water

Agency: Havas Worldwide Milan, Italy

Agency website: www.havasww.it/

Creative Directors: Erick Loi, Dario Villa

Art Directors: Erick Loi, Diego Campana, Michele Romani

Copywriters: Dario Villa, Riccardo Walchhutter, Pietro Rivolta

Illustrator: Diemick

Published: January 2015

Lowe Campbell Ewald: US Navy 'Pin Map'

Brand: US Navy

Title(s): Pin Map

Agency: Lowe Campbell Ewald

Agency website: http://www.lowecampbellewald.com/

Creative Director: Eric Olis Associate

Creative Director/Art: Alan Majewski

Associate Creative Director/Copy: Jeff Warner

Executive Integrated Producer: Clark Attebury

Additional Credits: Group Strategy Director: Dave Lockwood

Managing Director: Jennifer Monaghan

Management Supervisor: Alvin Plexico

Account and Experiential Marketing Manager: Yvonne Hughes

Director, National Broadcast and Video Integration: Helen Giles

Director, Media Planning: Dan Rioux

Supervisor, Media Buying: Ken Carver

Production Company: Parachute VFX Director/DP: Klaus Obermeyer

Executive Producer: Lance O’ Connor

Visual FX: Parachute VFX Designer: Sam O’Hare

Graphics House: Burrows Designer/Animator: Christopher Wirth

Editing House: Aerofilm Editor: Tony Gentile

Producer: Patrick Knight

Music House: Yessian Composer: Bill Wandel Producer: Gerard Smerek

Sound Design: Yessian Sound designer: Dean Hovey

Audio Mix: Yessian Mixer: Scotty Gatteno

Published: January 2015

Short Rationale: The TV spot, which just launched during ESPN’s X Games Aspen 2015, shows audiences that America’s Navy is the only military branch that’s on watch around the world and around the clock.

It is also the first commercial to highlight the Navy’s role in protecting the U.S. against both physical and digital threats. In order to truly encapsulate all of the Navy’s capabilities, Lowe Campbell Ewald took on the difficult task of incorporating various complex land, air and sea shots and gave the spot more of a “movie-like quality” with its enhanced visuals and music.

Entitled “Pin Map,” the work features obscure red globes in the background of each shot that are later identified as “pins” – similar to the ones you would see on a map to “pinpoint” your location. The pins speak to the hundreds of locations you can currently find Navy personnel – whether it be a snowy mountain top, harsh desert, deep in the jungle, among the clouds or open sea. The spot’s intense music and locales showcase the complexity of what the Navy does and rounds out by stating “Around the world, around the clock. In defense in all we hold dear back home

Ogilvy Melbourne: Mini Australia 'Australia Day'

Brand: Mini Australia

Title(s): Australia Day

Agency: Ogilvy Melbourne, Australia

Agency website: http://www.ogilvy.com.au/

Executive Creative Director: Brendon Guthrie

Creative Director: Cameron Mitchell

Copywriter: AnnaTara Clark-Sneddon

Art Director: Scott Zuliani

Additional Credits: Retoucher: Steve Simmonds

Group Account Director: Patrice Bougouin

Account Executive: Michael Beard

Producer: Brendan Hanrahan

Media: Vizeum

Published: January 2015

Short Rationale: MINI Australia has paid tribute to the great Aussie barbecue, launching the all-new MINI 5-door hatch on Australia Day through a fun and cheeky tactical campaign.

Developed by Ogilvy Melbourne, the campaign displays the new vehicle in a sealed and labelled meat tray, utilising the tagline ‘Throw another Door on the MINI’ in homage to the Australian notion of throwing another snag on the barbie. It spans Digital OOH, Press and Social, with an extension to the campaign also running on TV, Cinema and Digital until March.

Studio Output and Found: PlayStation '#20YearsOfPlay'

Playstation 20 Years of Play from Found on Vimeo.

Brand: PlayStation

Title(s): #20YearsOfPlay

Agency: Studio Output and Found

Agency website: http://www.studio-output.com/ http://www.found-studio.com/

Creative Director: Dan Moore

Published: January 2015

Short Rationale: Global entertainment brand, PlayStation, called in design studio, Studio Output, and production studio, Found, to help mark its 20th anniversary. The gaming giant briefed the pair to turn the best tweets of the anniversary campaign into a cool, shareable video.

The duo created an animated video called #20yearsOfPlay that successfully conveyed the gaming experience whilst bringing the top tweets to life in an engaging and contagious manner. Studio Output and Found teamed up to take on the creative direction and design with Found producing and animating the commemorative video.

The Red Brick Road: Savills 'Out of home campaign'

Brand: Savills

Title(s): Out of home campaign

Agency: The Red Brick Road

Agency website: http://www.theredbrickroad.com/

Creative Director: Matt Davis, Richard Megson

Creatives: Baz Williamson, Jess Little, Ben Markey

Additional Credits: Business Director: Matt Anderson

Account Manager: Fiona Parson

Planning Partner: Ben Mitchell

Published: January 2015

Short Rationale: An OOH brand campaign communicating three key pillars of Savills’ proposition to vendors: global reach, diverse inventory and a market-leading website.

We Launch: Post Office Money 'Brand Imagery'

Brand: Post Office Money

Title(s): Brand Imagery

Agency: We Launch, London, England

Agency website: http://welaunch.co.uk

Creative Director: Stuart Lang

Art Director: Stuart Lang

Copywriter: Stephen Mulholland

Illustrator: Les Hynes

Photographer: Nick Daly

Published: January, 2015

Short rationale (optional): The Post Office has always offered a wide range of financial services products – but public perception mainly viewed them as only providing traditional and functional postal delivery services. With the launch of the ‘Post Office Money’ brand, they are now clearly and firmly pitching their financial products against those of the established high-street banks. The new images are now being used throughout the new Post Office Money website and printed collateral to bring a very real, human element to this exciting new high street brand.

B-Reel': Nordeus 'Top Eleven'

Brand: Nordeus

Title(s): Top Eleven

Agency: B-Reel

Agency website: http://www.b-reel.com/

Additional Credits: Director: Emil Moller

Producer: Ivana Bohuslavova

EP: Trine Pillay

Editor: Phil Hignett @ Marshall St Editors

Published: January 2015

Short Rationale: José Mourinho stars in a new advertising campaign shot through B-Reel London for Top Eleven, the football manager game from cross platform games developer Nordeus.

In the commercial the Chelsea manager delivers an inspirational call to arms to football fans everywhere, before a humourous twist shows even ‘the Special One’ does not always take himself too seriously.

Top Eleven’s film for this new campaign was developed by creative partner B-Reel London. It features the ‘Special One’ delivering a stirring speech about the spirit of the beautiful game and action-packed vignettes capturing the trials and tribulations of the world’s most popular sport.

BBD Perfect Storm: Skins 'Official FIFA Non-Sponsor'

Brand: Skins

Title(s): Official FIFA Non-Sponsor

Agency: BBD Perfect Storm

Agency website: http://www.bbdperfectstorm.com/

Executive Creative Director: Seb Hill

Creatives: Lianne Rivett, Jacob-Hill Gowing, Danielle Mensah, Matt Hull

Additional Credits: Account Management: Jamie Buchanan, Antonia Metcalfe

Production Company: Quiet Storm, Bad Moods

Director: Nick Horowitz

Editor: Dave Owen (Quiet Storm), Ben Hedley (Bad Moods)

Post Production: Quiet Storm

Music Production/Track: Beat Suite

Published: January 2015

Short Rationale: FIFA is a discredited organisation that no longer shares any values with the companies whom sponsor it. For this reason, SKINS would never sponsor FIFA.

But for SKINS, doing nothing is not enough. We’re uncomfortable just standing on the sidelines voicing politically-correct disapproval. We can do better than that.

We didn’t want to just opt out of being a sponsor. We went one step further: we opted in to be a non-sponsor. This was our way of saying we violently & wholeheartedly reject the way FIFA runs global football. After all, we have a track record of campaigning to right the wrongs of global sport. It’s part of our DNA – to fight for The Spirit Of True Competition.

The strength of the idea lay in the subversion of traditional sponsor behaviour, by parodying traditional activation plans & the channels they use to announce ourselves as the first ever Official Non-Sponsor of FIFA.

Bensimon Byrne: Carnivore Club 'F-Up Insuance'

Brand: Carnivore Club

Title(s): F-Up Insuance

Agency: Bensimon Byrne

Agency website: http://bensimonbyrne.com/

Creative Director: Joseph Bonnici

Associate Creative Director: Dan Strasser

Additional Credits: Writer: Dave Thornhill

Agency Producer: Michelle Pilling

Business Lead: Zeesh Hussain

Project Manager: Patricia Tay

Production House: OPC/Family Style

Executive Producer: Liz Dussault, Harland Weiss, Donovan Boden

Director: Max Sherman

Line Producer: Dwight Phipps

Casting: Steven Mann

Post Production Offline: Married to Giants

Producer: Denise Scherer

Editor: Leo Zaharatos

Post Production Online: Alter Ego

Producer: Caitlin Schooly

Editor: Darren Achim

Transfer: Alter Ego

Colourist: Wade Odlum

Audio House: Grayson Matthews

Producer: Bridget Flynn

Director: Jono Holmes

Published: January 2015

Short Rationale: Carnivore Club, a meat-of-the-month club, was looking for a new way to sell subscriptions. Many products typically given as gifts are marketed as a form of forgiveness―flowers, chocolates and diamonds have been doing this for years.

Carnivore Club partnered with Toronto-based creative agency Bensimon Byrne to make Carnivore Club the first product to market itself as a form of pre-emptive forgiveness. A gift you should give because we’re all bound to screw up eventually. They dubbed it F-Up Insurance. Now you can protect yourself from your mistakes before you even make them.

M&C Saatchi London: RBS 'Putting Fairness First'

Brand: RBS

Title: Putting Fairness First

Agency: M&C Saatchi London, UK

Agency website: www.mcsaatchi.com/london

Creative Director: Jason Lawes

Copywriter: Christopher Ross-Kellam

Art Director: Andrew Dawes

Producers: Angela Zabala, Sue Cooke, Mary Fostiropoulos

Planner: Gabrielle Bell

Designer: Jonathan Muddell

Production: Riff Raff Films

Director: Megaforce

Post Production: Glassworks

Audio Post Production: Jungles

Published: January 2015

M&C Saatchi London: Havana Club Rum 'The Maestro Ronero'

Brand: Havana Club Rum

Title: The Maestro Ronero

Agency: M&C Saatchi, London, UK

Agency website: www.mcsaatchi.com/london

Producer: Mary Fostiropoulos

Creative Director: Mark Goodwin

Art Director: Grant Parker

Production Company: Sonny

Director: Nick Rutter

Producer: Tina Pawlik

DoP: Jim Jolliffe

Producer: Joe West / Rushes

Colourist: Simona Harrison

Online: Glenn Cone

Published: January 2015

Opperman Weiss: Bombay Sapphire 'Find Sublime'

Brand: Bombay Sapphire

Title: Find Sublime

Agency: Opperman Weiss

Published: January 2015