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Conservative Party Douglas Alexander David Cameron

Labour promises an election campaign based on "issues not personalities" promising not to feature David Cameron on billboard posters

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By Gillian West, Social media manager

February 1, 2015 | 2 min read

Labour has vowed to focus on "issues not personalities" for this year's general election campaign and will not feature David Cameron on any of its billboard posters.

Election strategist Douglas Alexander has claimed the Conservatives will "plumb new depths" in the lead up to the vote spreading "falsehood, fear and smear" whereas Labour will forego "old fashioned campaigning" to take its message to the voters.

"The different approaches that the two main parties will take to this election has never been clearer," said Alexander. "The Tories have now bought up hundreds of billboard poster sites on high streets across the country for the months of March and April to run their negative personalised adverts.

"It already seems clear that in their campaign the Tories intend to spread falsehood, fear and smear. They will avoid an open debate and scrutiny. The Tories will dig deep into their donors' pockets - and plumb new depths - in their desperation to cling on in Government.

"At the same time, we are making the following decisions about our campaign in the coming weeks: We'll focus our campaign on issues not personalities, we won't run any billboard posters with pictures of David Cameron on them. We're ready, willing, and able to take part in the TV debates. We will not run an old fashioned campaign talking over voters heads. We will run a campaign with four million conversations at it's heart."

Alexadner added that Labour's plan was not only "the best way to win votes" and that the party plans to give the British people "a better campaign so that they - and Britain - can do better".

The strategy is very different from Labour's 2010 campaign which featured Cameron in numerous posters including one which depicted the Prime Minister as Ashes to Ashes and Life on Mars character Gene Hunt along with the tagline 'Don't let him take Britain back to the 1980s'.

Another accused Cameron of wearing make up claiming then leader Gordon Brown was "building a foundation" whereas Cameron was "wearing it".

Conservative Party Douglas Alexander David Cameron

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