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By Nesh Pillay | Reporter

January 30, 2015 | 2 min read

A crop circle, roughly the size of a football field, showing the Pepsi logo has appeared right by Pheonix Stadium, where the Super Bowl LXIX halftime show featuring Katy Perry is set to take place.

The circle is just one of a series of alien-themed “surprises,” created for Pepsi by Mekanism viewers can expect to see leading up to the Super Bowl halftime show.

“We were inspired by the location of the Super Bowl this year, which of course is in the Arizona desert – and strange things always seem to happen in the desert,” said Mekanism CEO Jason Harris.

In a teaser released by the cola company, viewers see a Pepsi vending machine being beamed into the unknown while being told that “Planet earth will believe in halftime.

“There are going to be several strange encounters happening near the event,” said Harris.

Pepsi has been preparing campaigns for Super Bowl XLIX for months including their “Hyped for the halftime,” campaign. With this, the soda company encouraged midsized to small towns all over the country to show their excitement for the show and ultimately chose Rochester, NY to receive their very own halftime show featuring singers, Nico and Vinz.

See all out coverage of Super Bowl XLIX here.

Marketing Pepsi Super Bowl

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