Ad of the Day: BMW i3 - Newfangled Ideas
The 1994 snippet from America's Today programme which opens this ad is a little bit of gold dust. Former hosts Katie Couric and Bryant Gumbel are shown trying to grasp the concept of the internet when it was just trembling on the cusp of life. Likewise, the ad suggests, the BMW i3's electric technology is as hard for them to comprehend today, but will be ubiquitous in a couple of decades.
Creative Agency KBS (New York)
CCO Jonathan Mackler / Dan Kelleher
Group CD Marc Hartzman
ECD Paul Renner
Creative Ali Eng / Marc Hartzman
Group Acc Director Katie Klumper / Socrates Papazoglou
Account Director Samantha Smeach
Head of TV Jenny Read
Agency Exec Producer Kyle Wright
Director Dayton & Faris
Executive Producer Chuck Ryant
Photography Philippe Le Sourd
Production Manager Bart Lipton
Editor Ian Mackenzie (repped by Red Rage (Dublin)) @ Mackenzie Cutler (New York)
Post Production The Mill
Colourist Tom Poole
Ad of the Day is brought to you in association with David Reviews.