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NBC Super Bowl

NBC sells out of Super Bowl ad space with 15 first timer brands signed up

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By John McCarthy, Opinion Editor

January 29, 2015 | 2 min read

NBC has announced that it has sold out of Super Bowl advertising time, having to overcome a "challenging ad sales marketplace".

With less than a week to go to the event on 1 February, time was running short for the broadcaster to sell its $4.4m 30 second advertising slots, up from the reported $4m Fox was charging last year.

Three weeks ago, the broadcaster announced it had sold 95 per cent of its space, with the remaining five per cent taking a full three weeks to shift - contrasting with Fox which last year filled the schedule a full two months before the game.

Seth Winter, executive vice president of advertising sales for NBC sports and media said on Wednesday according to CNN: “It's been a challenging ad sales marketplace, but we came through with flying colours."

Fifteen brands will this year debut their first ever Super Bowl ad this year.

Last week NBC launched a Tumblr page to showcase the Super Bowl ads just seconds after they appear on live TV.

NBC Super Bowl

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