NBC sells out of Super Bowl ad space with 15 first timer brands signed up
NBC has announced that it has sold out of Super Bowl advertising time, having to overcome a "challenging ad sales marketplace".
With less than a week to go to the event on 1 February, time was running short for the broadcaster to sell its $4.4m 30 second advertising slots, up from the reported $4m Fox was charging last year.
Three weeks ago, the broadcaster announced it had sold 95 per cent of its space, with the remaining five per cent taking a full three weeks to shift - contrasting with Fox which last year filled the schedule a full two months before the game.
Seth Winter, executive vice president of advertising sales for NBC sports and media said on Wednesday according to CNN: “It's been a challenging ad sales marketplace, but we came through with flying colours."
Fifteen brands will this year debut their first ever Super Bowl ad this year.
Last week NBC launched a Tumblr page to showcase the Super Bowl ads just seconds after they appear on live TV.
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