Confused.com unveils free Brian the Robot toy for customers
In a move mimicking the successful Compare the Market campaign, Confused.com is giving customers the chance to get their hands on their very own free Brian toy with every purchase of car or home insurance through the site.
Brian the Robot, star of Confused.com’s television advertising campaign, was first unveiled in June 2013 and has proved popular with consumers, attracting a Twitter following of over 36,000.
In addition, a ‘Talking Brian’ app was launched in August and has gone on to amass more than 148,000 downloads.
Developed in partnership with ATOM Marketing, the pull-and-go toy will be available from 1 February and will enable customers to listen to eight of his most popular phrases by pressing his screen.
Joby Russell, marketing director at Confused.com, said: “Since Brian was introduced to the public back in 2013 we’ve seen his popularity soar.
“Brian has quickly become an iconic figure and is instantly recognisable, and we think this toy reflects his fun and friendly personality.
“The launch of the toy, alongside our latest fully-integrated advertising campaign, is just the start of some exciting new developments taking place at Confused.com this year."