My favourite Super Bowl ad: CareerBuilder's Punching Koalas - Chosen by Lisa Bright, Iris New York
The 2015 Super Bowl is just days away, and the advertising carnival already in full force, with major brands gearing up for another multimillion dollar bonanza. We speak to some of America's top executive creative directors for their favourite Super Bowl adverts from over the years. Harking all the way back to the halcyon days of 2009, Lisa Bright, creative director, Iris New York offers up the CareersBuilder's ad 'Punching Koalas'.
The very first thing that came to mind when thinking about my favorite Super Bowl ad over the years was the CareerBuilder spot from 2009 that Weiden + Kennedy did.
The structure, the tone, the writing and the humor was so new and refreshing. It was like nothing I’d ever seen, including a Koala getting punched in the face.
My second thought was, man that was like the “Old Spice format” before the “Old Spice format” existed. I wonder who did it?!
So when I discovered it was the exact same team, Eric Kallman and Craig Allen, my final thought was, "fuck those guys".