Time Inc showcases customer-focussed advertising structure
Print and digital magazine publisher Time Inc has lifted the lid on a new customer-focussed advertising structure which will offer clients and agencies a single point of access to publisher brands.
Designed to simplify access to brands such as Marie Claire, Look and Woman’s Own the revamped structure will also entail creation of a new category department focussed on retail, health and beauty, technology and telecoms, and food and drink which will work alongside existing brand teams.
These will be aided by the creation of agency hubs that will include print display, digital display, and sponsorship and creative media sales teams and a new centre of innovation. The latter addition will deliver a new ad product development programme and lead on commercial collaborations.
Time Inc managing director Charlie Meredith said: “With this new structure, we deliver a stronger service to our advertising partners, allowing them to leverage our valuable audiences and famous brands more easily. We connect with our consumers every minute of every day across multiple platforms, and offer unrivalled understanding and engagement with them, now strengthened through deeper category expertise. We put this customer insight at the heart of our ad innovation programme, and are now fully joining up our solutions and content offer to power our partner services.”