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Tesco Nectar Dunnhumby

Nectar points founder Sir Keith Mills being rallied to mount a £2bn bid for Tesco data unit Dunnhumby

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By John McCarthy, Opinion Editor

January 26, 2015 | 2 min read

Nectar card founder Sir Keith Mills is reportedly lining up a £2bn bid for Tesco’s data department Dunnhumby.

Sir Keith Mills, founder of the Nectar points system

Sir Keith Mills, the founder of the Nectar points system, who also spearheaded London’s successful Olympics 2012 campaign, has been approached by several private equity firms to line up a bid for the Tesco data unit on their behalf, according to Sky News.

Dunnhumby has been marked for the chop by Tesco and could be offloaded on the heels of its sale of Blinkbox Music to rival platform Guvera for an unspecified sum. Despite being approached by multiple parties, Mills has yet to agree to work on behalf of a set group of bidders.

Tesco acquired Dunnhumby in 2004, following which the data firm masterminded Tesco’s clubcard points system which helped propel it onto the world stage as one of its largest retailers.

WPP is also reported to be circling the company with a £2bn bid.

Tesco Nectar Dunnhumby

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