Giant Top Gear Stig goes on tour to celebrate the launch of BBC Brits

A giant statue of Top Gear’s the Stig will go on a European tour to promote the launch of a new global TV channel BBC Brit.

The campaign, devised by creative agency Taylor Herring and BBC Worldwide’s Global Brands team, will see a fibreglass Stig sculpture dragged by flatbed truck from the programme’s HQ at Dunsfold in Surrey, to Amsterdam, Berlin and finally Warsaw, where it will be erected.