Vine Chart: Paul Smith's #ASuitToTravelIn clip takes the top spot
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
This week a clip of Paul Smith's #ASuitToTravelIn presentation from the London Collections event, a menswear showcase produced by Aboud Creative, took the top spot with a loop increase of 556 per cent.
The six-second video promotes the English Fashion designer's crease-resistant suits and features gymnasts – including Olympic medal-winning athlete Max Whitlock – performing elaborate stunts whilst wearing the two-piece.
Taking second place was last week's winner, the Australian Open's Vine channel, with a clip of Roger Federer and Yen-Hsun entering the court before their first round on Monday.
And the city of Paris' official Vine account entered at number three this week thanks to a Vine of US secretary of state John kerry arriving at a hotel in the city before his meeting with president François Hollande.
Ford, ITV and the BRITs also made it into the chart this week.