The Sun adopts copywriter's idea to tilt the Page 3 page number to resemble cleavage in fitting goodbye tribute...
A creative veteran was shocked after the Sun expressed an interest in adopting an idea he posted on Twitter to tip Page 3's page number on its side to represent cleavage as a tribute to the demise of the 44 year-old feature.
However, Richard Newell, a senior creative in the ad industry, was taken aback when his "small idea" featured in the unannounced return of Page 3's topless models.
Newell suggested, to offer readers a funny and harmless reminder there used to be topless images on Page 3, tipping the three at the top right of the page 90 degrees clockwise - making it resemble cleavage.
Newell tweeted his idea to @NoMorePage3 and @TheSunNewspaper “as a proactive response and au revoir to a topical issue".
Cheerio, Page 3: @nomorepage3 @thesunnewspaper pic.twitter.com/kTy1bYmNYN
— richard newell (@richard_newell) January 20, 2015
David Dinsmore, editor of the Sun, phoned Newell on Wednesday evening claiming he “loved the idea" and would like to run with it in the paper. Newell had just sold his “small idea” to the country’s best-selling red top newspaper putting a funny tweet out into social media.
On the whole episode, Newell told the Drum: "It’s all pretty mad, I heard that Page 3 was ending and thought the tilted three would make for a nice cheerio. What started as a simple and cheeky idea, now sits in the top right-hand corner of Page 3 in over two million copies of today’s paper… on the day the Sun had second thoughts."
Newell concluded: "The smallest idea I’ve ever had, is nonchalantly chilling at the top of the page, whilst Nicole, 22, from Bournemouth bares all and starts a whole new media meltdown."