The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Uber

Infographic: Uber driver diversity breakdown - 14% female and more

Author

By John McCarthy, Opinion Editor

January 23, 2015 | 2 min read

Uber has released its first set of data granting insight into its drivers across the globe.

The taxi-hailing app commissioned Benenson Strategy Group to interview 601 of its drivers across Uber’s 20 markets and found that a total of 78 per cent expressed satisfaction with the Uber platform – especially newcomers and part timers.

The firm found that 14 per cent of its drivers were female and 86 per cent male. Furthermore. Half were married, 46 per cent had kids and a quarter were using their income to financially support parents or relatives.

A fifth of drivers were aged between 18-29, 30 per cent were between 30-39, a quarter between 40-49 and a further quarter were over 50 showing a relatively balanced age distribution throughout the service.

On ethnicity, 18 per cent were ‘Black/African American’, 15 per cent ‘Asian or Pacific Islander’, 16 per cent Hispanic/Latino, 37 per cent were ‘White/Caucasian’.

And finally, just under half of drivers boasted a college or advanced degree whereas 28 per cent had no college degree.

More data can be viewed in the below infographic.

Uber

More from Uber

View all

Trending

Industry insights

View all
Add your own content +