Tourism New Zealand appoints Dog as creative lead to extend reach in Indonesia
Tourism New Zealand has appointed Dog as its creative marketing and communications agency targeting the Indonesian market with fully integrated offline and digital activities including paid, owned and earned media strategies.
The new contract extends the agency’s remit from Singapore - where Dog has been delivering creative marketing and communications strategies for the brand for over 2 years – to Indonesia for the first time.
Managed from Indonesia and supported by Dog’s offices in Singapore, London and Glasgow, the partnership will see the agency devise the strategy and implement the global travel brand’s creative campaigns in the region, including tactical joint venture communication campaigns and the second phase of Tourism New Zealand’s global brand building exercise.
Speaking of the partnership, Steven Dixon, regional manager of Tourism New Zealand, South and South East Asia, said: “We were very impressed with Dog’s ability to contextualise our global brand strategy for the Indonesian market, devising a range of creative tactics that marry digital and offline activities. “
Luke Cream, experience director at Dog (Singapore), said: “Having developed a deep understanding of the brand and ASEAN market over the past two years, we believe we’re in a strong position to interpret its global strategy for the Indonesian market and are honoured to have been given the opportunity.”
Taking the creative lead, Dog is set to adapt Tourism New Zealand’s global brand assets for local culture and consumer behaviour, while undertaking region-specific activities consisting a rich media creative content strategy and both digital and offline activation.
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Individual is brilliant. The pack is formidable.
Established in 1996, Dog is an independent agency with a growing team of 80+ staff across offices in Glasgow,...